Avian Action is a non-profit mockup brand built on the idea of Olivia Verdugo, an Urban Wildlife Rescue that specializes in rescuing and rehabilitating pigeons and other urban birds. This brand was realized by fellow designer Basil Baneulos and me, working with Olivia throughout the process and narrowing in on her vision. 

The guidelines for the visual identity encouraged exploring illustrative elements while avoiding overly anthropomorphized birds to maintain a professional yet personable style. With this in mind, Basil and I combined a zine-inspired collage method and digital illustration overlays in our brand’s visuals. Since the rescue was envisioned as a non-profit, our pitch deck included pamphlets and pop-up event mockups that would be utilized to spread awareness and education regarding urban bird rescue. Final assets included a Figma website, print mockups, and a full branding kit.