There are plenty of books on how to design characters, and plenty more that focus on a specific style. Art matters to people, and a brand mascot’s character design can have a lasting impact when executed with consideration. The Mascot Bible is a study of mascot character design and its importance to visual brand identity. 

This book contains collections of article quotes, a creative exercise bank, and writing by myself on the topic. All finished illustrations were done digitally in Clip Studio Paint, and document layout was done in InDesign. The final books were printed and bound by myself and included nine copies.