ONWARD is a brand mockup for a retail store set in a fantasy location, marketed toward first-time adventurers. The goal of this project was to create a brand that felt established, inviting, and acted as a legacy location to newcomers. ONWARD’s name is meant to stir excitement among patrons, as well as the color palette and illustrations. While maintaining a polished look, ONWARD’s website and visual style encourage patrons to get prepared for adventure the right way, by visiting the one and only ONWARD!