Adobetachi
Adobetachi is a franchise mockup that takes Adobe Creative Cloud applications and transforms them into children’s themed merchandise. Four apps from the Adobe Creative Cloud (Acrobat, InDesign, Photoshop, and Illustrator) were personified into marketable plushie-esque characters. These characters were made with the intention of being easy to work into marketable merchandise. While building this brand, I experimented in illustrating an activity book complete with comics, crosswords and mazes– all activities I enjoyed in magazines as a kid. I enjoyed creating designs that were playful and easy to implement into a children’s-toy inspired deliverable.