Troy’s 105 Diner is a retro-themed diner stop right outside of Appalachian State University’s campus along the N.C 105 highway. The interior brings guests back in time with checkered floors, neon lights, and shimmering red leather booths. Troy’s is historically delicious, as the diner's story dates back decades. 

This mokcup re-brand was an exercise in re-focusing this location’s personality back into their brand identity. Troy’s menu, website, and logo had last been updated in 2005, leaving plenty of room to breathe life back into their visuals. With a thoroughly decorated interior and an established retro style, the goal of this project was to capture the essence of Troy’s Diner’s pre-existing personality and incorporate it into branding mockups.